Target To Expand Omni-Channel Features

Ellie Arbanas News

On May 28, Target announced the formation of the company’s new Digital Advisory Council, with plans to further enhance in-store, mobile, and online services, test new layouts, and invest even more in digital capabilities — an approach that will provide Target customers with an overall convenient, seamless omni-channel shopping experience. With over 4.9 million customers saving $36 million through use of coupon …

Ellie ArbanasTarget To Expand Omni-Channel Features

Tradigital marketing: How to integrate traditional and digital for maximum results

Ellie Arbanas News

There is a paradigm shift regarding the way people consume marketing messages. Traditional marketing might be the conversation starter, but digital is the new destination as usually the first portal to get more detail (think Google). In other words, it is not “traditional” vs. “digital” — it’s “tra-digital” that will generate better results. The same applies for traditional in-store environments. …

Ellie ArbanasTradigital marketing: How to integrate traditional and digital for maximum results