How Security Technology is Paramount in the Success of Your Brand Image

Ellie Arbanas News

Most retailers and electronics manufacturers have come to understand that building a strong brand not only requires good messaging and marketing, but also delivery on the brand promise during customers’ in-store interactions. Retailers spend significant time and effort ensuring that customers are greeted with excellent service, a clean, clutter-free store, and minimal wait times. Manufacturers invest millions of dollars in advertisements, product placements and social media campaigns that tout the benefits and image of their electronics.

But rarely do retailers or manufacturers consider the impact of their product security solutions on their brands. Particularly when it comes to electronics, product security technology plays a significant role in shaping the customer’s experience with both the product and the store. It can enhance or erode the very brand equity that marketing has spent so much time and money to build. So why is product security technology so important and how can manufacturers and retailers ensure that it contributes positively to the brand image of both? Read More

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Ellie ArbanasHow Security Technology is Paramount in the Success of Your Brand Image

Pepsi kicks off Interactive #FUTBOLNOW Vending Machine

Ellie Arbanas News

 

pepsi interactiveSoccer’s World Cup, one of the most-watched sporting events in the world, is set to kick off in just over a month, and Pepsi today kicked off a new interactive digital signage vending experience for football (soccer to us here in the U.S.) fans around the world.

Combining interactive digital signage and gamification, the new Pepsi #FUTBOLNOW Interactive Vending Machine combines motion-sensor technology to issue a challenge to fans from the 2014 Pepsi all-star football squad — Robin van Persie, David Luiz, Sergio Ramos, Sergio Agüero, Jack Wilshere and four-time player of the year Leo Messi — to move like the pros and show off their style to be rewarded with a free Pepsi. Read More. 

 

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Ellie ArbanasPepsi kicks off Interactive #FUTBOLNOW Vending Machine

MediaSignage expands enterprise digital signage platform

Ellie Arbanas News

 

CaptureMediaSignage Inc., a provider of entry-level and enterprise digital signage, announced it has expanded the features of the company’s enterprise signage offering. The new features include greater touchscreen control for kiosk, wayfinding signage and tablet applications, the company said. In addition, the upgraded platform includes enhanced scene transition capabilities, allowing users to create more smooth jumps between different content assets within a specific digital signage campaign loop. Read More

 

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Ellie ArbanasMediaSignage expands enterprise digital signage platform

AOPEN Europe announces channel partner program

Ellie Arbanas News

 

Room with a wall of tv screensWith reports that digital signage is set to reach $15 billion this year, electronics manufacturer AOPEN Inc. has created a new Channel Partner Program to help resellers, integrators and solution builders take advantage of the sector’s stellar growth, according to a company announcement.

Digital signage is enjoying another big year. IHS forecasts the world market for digital signage revenue will surpass $15.1 billion in 2014, up 6 percent from 2013. The largest revenue growth is expected among media players and set-top boxes, expected to grow nearly 16 percent from last year, with double-digit growth anticipated until at least 2016. Read More

 

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Ellie ArbanasAOPEN Europe announces channel partner program

Digital Signage market worth $14.87 billion by 2020

Ellie Arbanas News

 

TH 1According to a new report “Digital Signage Market by Hardware, Software (Edge Server, Distribution & Scheduling, Content Management), Application (Commercial, Infrastructure, Institutions, Industrial), Products (Indoor & Outdoor) & by Geography – Forecast to 2014 – 2020″, published by MarketsandMarkets, the total market is expected to reach $14,875.6 million by 2020 at an estimated CAGR of 8.94% from 2014 to 2020.

Digital Signage market research report illustrates the global scenario in face of the digital signage system over the next five years with insights into the technology advancement in the advertisement, innovations in the signage market. Read More

 

 

 

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Ellie ArbanasDigital Signage market worth $14.87 billion by 2020

Time Warner Cable spools up digital signage for NYC flagship store

Ellie Arbanas News

Time Warner Cable recently opened its new Flagship Experience Store in the Flatiron District of New York City, and kitted it out with an array of interactive digital signage customer experiences.

According to Time Warner Cable, the new flagship location “features an innovative retail concept aimed at providing customers with exceptional customer service. The flagship also provides customers an interactive experience to learn about and enjoy Time Warner Cable’s suite of TV, Internet and Phone products and services that help connect them to what matters most.” Read More ›

 

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Ellie ArbanasTime Warner Cable spools up digital signage for NYC flagship store